EXCERPT FROM THE STUDY
Consumer behavior theorists argue that a society's consumption habits (food, clothes, personal hygiene, giving, and so on) are influenced by its culture (Schiffman, Wisenbilt & Kumar, 2016). Enculturation is the process through which individuals of a community or culture acquire their common ideas, customs, and fundamental values. Even well-known and established brands may fail in a market if they are positioned against the culture and people's perception, as Kumar and Murthy (1996) demonstrate, when they are rejected by the public. As a result, sociocultural factors such as belief, occupation, culture, family size, social class, religion, attitude, and others have been identified in the consumer behavior literature as important factors that marketers must address in order to enter, compete, and survive in any given market segment. Observation shows that consumer attitudes have shifted toward the purchase and use of continental goods rather than locally oriented ones. Consumers' lives, which include their occupations and exposure, as well as family size as a consequence of learning and other connected problems, all lead to a disparity in consumer goods consumption. This research aims to provide/consider some of the imminent socio-cultural variables and their impact on customer perceptions of brands.
ABSTRACT
This research work was undertaken to investigate the role of parent’s teachers association in secondary s...
ABSTRACT
The main purpose of this project is to find out the Role of accountants in the economic development of Nigeria...
ABSTRACT
The leaf of Mitracarpusvillosus (Sw.) DC. (Rubiaceae) is used in West African folk medicine for the management of a plethora of...
ABSTRACT
Recovery of rent arrears has been one of the major problems...
Abstract
This research work was conducted to examine the psychological effects of inter ethnic conflicts on social health workers in Nige...
ABSTRACT
The main objective of this project was to ensure a proper security to car being parked in garage against theft...
EXCERPT FROM THE STUDY
Improperly managed waste from the household and communities is a serious health hazard whic...
THE ROLE OF BUDGETING IN FINANCIAL DECISION-MAKING
This study aims to: (1) investigate the role of budgeting in financial decision-making...
Abstract: THE PERCEPTION OF INVESTIGATIVE INTERVIEWING TECHNIQUES AMONG FORENSIC ACCOUNTANTS
This study investigates the perception of in...
ABSTRACT
This research work was carried out to investigate into the obstacles affecting the secondary education standard...