0704-883-0675     |      dataprojectng@gmail.com

ASSESSMENT OF THE SOCIO CULTURAL DIFFERENCES AND THEIR IMPACT ON BRAND PERCEPTION

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

EXCERPT FROM THE STUDY

Consumer behavior theorists argue that a society's consumption habits (food, clothes, personal hygiene, giving, and so on) are influenced by its culture (Schiffman, Wisenbilt & Kumar, 2016). Enculturation is the process through which individuals of a community or culture acquire their common ideas, customs, and fundamental values. Even well-known and established brands may fail in a market if they are positioned against the culture and people's perception, as Kumar and Murthy (1996) demonstrate, when they are rejected by the public. As a result, sociocultural factors such as belief, occupation, culture, family size, social class, religion, attitude, and others have been identified in the consumer behavior literature as important factors that marketers must address in order to enter, compete, and survive in any given market segment. Observation shows that consumer attitudes have shifted toward the purchase and use of continental goods rather than locally oriented ones. Consumers' lives, which include their occupations and exposure, as well as family size as a consequence of learning and other connected problems, all lead to a disparity in consumer goods consumption. This research aims to provide/consider some of the imminent socio-cultural variables and their impact on customer perceptions of brands.





Related Project Materials

THE ROLE OF PARENT’S TEACHERS ASSOCIATION IN SECONDARY SCHOOLS DEVELOPMENT

ABSTRACT

This research work was undertaken to investigate the role of parent’s teachers association in secondary s...

Read more
THE ROLE OF ACCOUNTANT IN THE ECONOMIC DEVELOPMENT OF organization (A STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA)

ABSTRACT

The main purpose of this project is to find out the Role of accountants in the economic development of Nigeria...

Read more
ANXIOLYTIC PROPERTIES OF MITRACARPUS VILLOSUS (SW) DC.LEAF EXTRACTS IN MICE AND RATS

ABSTRACT

The leaf of Mitracarpusvillosus (Sw.) DC. (Rubiaceae) is used in West African folk medicine for the management of a plethora of...

Read more
RECOVERY OF RENT ARREARS AND TREATMENT OF DIFFICULT TENANT IN RESIDENTIAL AND COMMERCIAL

ABSTRACT

 

 

 

Recovery of rent arrears has been one of the major problems...

Read more
PSYCHOLOGICAL EFFECTS OF INTER ETHNIC CONFLICTS ON SOCIAL HEALTH WORKERS IN NIGERIA

Abstract

This research work was conducted to examine the psychological effects of inter ethnic conflicts on social health workers in Nige...

Read more
CONSTRUCTION OF CAR TOUCH INTRUDER ALARM

ABSTRACT

The main objective of this project was to ensure a proper security to car being parked in garage against theft...

Read more
KNOWLEDGE OF RECYCLING IN OREDO LOCAL GOVERNMENT AREA

EXCERPT FROM THE STUDY

 Improperly managed waste from the household and communities is a serious health hazard whic...

Read more
THE ROLE OF BUDGETING IN FINANCIAL DECISION-MAKING

THE ROLE OF BUDGETING IN FINANCIAL DECISION-MAKING

This study aims to: (1) investigate the role of budgeting in financial decision-making...

Read more
THE PERCEPTION OF INVESTIGATIVE INTERVIEWING TECHNIQUES AMONG FORENSIC ACCOUNTANTS

Abstract: THE PERCEPTION OF INVESTIGATIVE INTERVIEWING TECHNIQUES AMONG FORENSIC ACCOUNTANTS

This study investigates the perception of in...

Read more
THE OBSTACLES AFFECTING THE SECONDARY EDUCATION STANDARD IN NIGERIA

ABSTRACT

This research work was carried out to investigate into the obstacles affecting the secondary education standard...

Read more
Share this page with your friends




whatsapp