EXCERPT FROM THE STUDY
Consumer behavior theorists argue that a society's consumption habits (food, clothes, personal hygiene, giving, and so on) are influenced by its culture (Schiffman, Wisenbilt & Kumar, 2016). Enculturation is the process through which individuals of a community or culture acquire their common ideas, customs, and fundamental values. Even well-known and established brands may fail in a market if they are positioned against the culture and people's perception, as Kumar and Murthy (1996) demonstrate, when they are rejected by the public. As a result, sociocultural factors such as belief, occupation, culture, family size, social class, religion, attitude, and others have been identified in the consumer behavior literature as important factors that marketers must address in order to enter, compete, and survive in any given market segment. Observation shows that consumer attitudes have shifted toward the purchase and use of continental goods rather than locally oriented ones. Consumers' lives, which include their occupations and exposure, as well as family size as a consequence of learning and other connected problems, all lead to a disparity in consumer goods consumption. This research aims to provide/consider some of the imminent socio-cultural variables and their impact on customer perceptions of brands.
ABSTRACT
Anxiety in mathematics is a reoccurring phenomenon in students of different grades and classes...
ABSTRACT
The primary objective of the study was to examine the effect of customer relationship manageme...
Abstract
Despite years of theoretical and empirical research, dividend policy remains a source of controversy especially...
ABSTRACT
This study investigated the effect ofenriched expository method on interest and performance in geometry among Junior Secondary S...
Background Of The Study
Literature in English is an academic discipline today in schools and universiti...
BACKGROUND OF THE STUDY
In 2002, an international observation proclaimed the Niger Delta as one of the most volatile reg...
BACKGROUND OF THE STUDY
Business education is a field of education which deal with business experiences...
ABSTRACT
The Security Information and Event Management (SIEM) enhances the security management of an organization by sto...
ABSTRACT
This research work examine the effect of examination malpractice in secondary schools in Egor Local Governm...
ABSTARCT
Due to urbanization, civic centre has remained a subject of utmost importance because of its role in the city and human existenc...