ASSESSMENT OF THE SOCIO CULTURAL DIFFERENCES AND THEIR IMPACT ON BRAND PERCEPTION
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Consumer behavior theorists argue that a society's consumption habits (food, clothes, personal hygiene, giving, and so on) are influenced by its culture (Schiffman, Wisenbilt & Kumar, 2016). Enculturation is the process through which individuals of a community or culture acquire their common ideas, customs, and fundamental values. Even well-known and established brands may fail in a market if they are positioned against the culture and people's perception, as Kumar and Murthy (1996) demonstrate, when they are rejected by the public. As a result, sociocultural factors such as belief, occupation, culture, family size, social class, religion, attitude, and others have been identified in the consumer behavior literature as important factors that marketers must address in order to enter, compete, and survive in any given market segment. Observation shows that consumer attitudes have shifted toward the purchase and use of continental goods rather than locally oriented ones. Consumers' lives, which include their occupations and exposure, as well as family size as a consequence of learning and other connected problems, all lead to a disparity in consumer goods consumption. This research aims to provide/consider some of the imminent socio-cultural variables and their impact on customer perceptions of brands.
Related Project Materials
PHYTOCHEMICAL INVESTIGATIONS AND ANTICANCER ACTIVITY STUDIES ON THE LEAVES OF FICUS SYCOMORUS LIN. (FAMILY: MORACEAE)
ABSTRACT
Ficus sycomorous (Family Moraceae) is a plant used in African traditional medicine to treat mental illness, dysentery, cough, di...
INVESTIGATING THE EFFECTS OF EARLY CHILDHOOD EDUCATION ON INTERCULTURAL UNDERSTANDING
ABSTRACT: Investigating the effects of early childhood education on interc...
COST ACCOUNTING INFORMATION AND PRODUCT COSTING IN SELECTED PAINT MANUFACTURING COMPANIES PORT HARCOURT
ABSTRACT
The study examine cost accounting information and product costing in selected paint manufacturing companies Port Harcourt, This...
INFLUENCE OF MENTORING AND ROLE MODELING IN PROMOTING SENIOR SECONDARY SCHOOL GIRLS ATTITUDES AND SELF–EFFICACY IN CHEMISTRY
Abstract
This study was carried out to identify senior secondary school girls’ mentors and role m...
EFFECTS OF LABORATORY EXERCISES ON SCIENCE SECONDARY SCHOOL STUDENTS’ PERFORMANCE IN CHEMISTRY
ABSTRACT
This research work investigated the effects of laboratory exercises on science secondary school students&rsquo...
THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION AND ITS IMPACT ON THE NIGERIAN MUSIC INDUSTRY
ABSTRACT
This project titled the effects and consequences of social media on music artists, music consumption and its im...
PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS
Abstract
The main aim of this study was to investigate the perception of UNILAG students towards social media as...
THE ROLE OF VOCATIONAL EDUCATION IN SUPPORTING SUSTAINABLE WATER MANAGEMENT
ABSTRACT: The role of vocational education in supporting sustainable water management is critical for addressing global water challenges. This...
INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN AN ORGANISATION
Abstract
The research which examined the Influence of Social Media on the practice of Public Relations in an Organ...
RELATIONSHIP BETWEEN FAKE DRUGS AND PEOPLE’S PERCEPTION OF HEALTHCARE DELIVERY SYSTEM IN ONITSHA URBAN
ABSTRACT
This study was conducted to assess the relationship between fake drug (FD) use and people’s attitude towa...
